Virtual Black Country Bullet launches at Advanced Engineering Show


Invest Black Country and Business Birmingham officially launched the Black Country Bullet, a virtual car with around 70% of components made in the Black Country at the Advanced Engineering UK on 12 November 2013 at the National Exhibition Centre in Birmingham.

To showcase the Black Country’s world class engineering supply chain Invest Black Country, part of the Black Country Local Enterprise Partnership (LEP) and Business Birmingham launched the Black Country Bullet, a virtual high performance car made entirely from precision components by over 500 Black Country automotive suppliers. The effect of the area’s expertise and technology extend throughout the world via brands like Jaguar Land Rover and Aston Martin.


Stewart Towe, Chair of the Black Country LEP said: “The Black Country Bullet clearly demonstrates that advanced manufacturing is going from strength to strength in the Black Country. With the Black Country Bullet we can demonstrate the global strength of our automotive supply chain already supplying prestigious manufacturers and OEMs such as Jaguar Land Rover, JCB, BMW, Bentley and Aston Martin. The Black Country is clearly a great placed to do business.”


Wayne Langford, Head of Investment at Invest Black Country Said: “The creation of the Black Country Bullet shows that almost an entire car can be built with components, expertise and technology found solely in the Black Country,”

“We have double the number of advanced manufacturing companies than the national average, so our supply chain offers a complete solution to any automotive firm looking to set up shop here. This is a vibrant, diverse and geographically well-connected place to do business.”

The Black Country Bullet was launched on Day 1 (Forum 5 at 11am) at Advanced Engineering UK, 12 November, highlighting the global Black Country Advanced Engineering Sector, by Stewart Towe of the Black Country LEP and Matt Neal, Marketing Director at Rimstock Plc and three times British Touring car Champion.

Invest Black Country and Business Birmingham have joined forces at Advanced Engineering UK to showcase the Black Country as a great place to do business. Visitors to the show can find out more about the Black Country Bullet by visiting Invest Black Country and Business Birmingham on stand G121 in Hall 5. For further information visit, or