An anti-lorry and car litter campaign, jointly spearheaded by European palletised freight network Pall-Ex, has been named as best overall project at the annual Keep Britain Tidy Network Awards.
As well as winning the main accolade at the ceremony, the campaign also picked up the Partnership Award. This was in recognition of the relationship between Pall-Ex and North West Leicestershire District Council, which created the initial idea for the scheme.
The campaign was designed to reduce the amount of litter dumped in the district’s lay-bys and centred on a charter created jointly by Pall-Ex and Council officials. This set out the objectives for the campaign and urged local businesses to encourage drivers to ‘keep their cabs fab’.
As well as being the first company to sign up to the charter, Pall-Ex also helped to encourage other businesses in the area to follow its lead, including United Biscuits, McVities and KP.
The Keep Britain Tidy judges were so impressed by the campaign that they decided to crown it as the overall winner at the ceremony, which took place at the Tower Hotel, London.
Commenting on the double award-win, Adrian Russell, managing director of Pall-Ex, said:
“When the Council first approached us to work with them, we didn’t hesitate to get involved as the nature of our own operations is designed to help lessen the environmental impact of the haulage industry by reducing the number of vehicles on the road.
“The fact that so many other major businesses have joined forces with us will make a big difference in the local area. We hope that our joint actions, as well as the national recognition from Keep Britain Tidy, will help inspire others around the country.”
Keep Britain Tidy chief executive Phil Barton said: “Littering from vehicles is a costly problem to deal with and tackling it is a priority for many local authorities.
“North West Leicestershire’s campaign, with its specific target of hauliers and their drivers, is innovative and inspiring.
“By partnering with a company like Pall-Ex and getting them to sign up to a charter, they started something that should make a significant difference and they have already signed up some other leading brands – including United Biscuits.
“Keep Britain Tidy’s Awards are all about showcasing and rewarding innovation and creativity – and this award shows other local authorities what can be achieved by partnership working.”
For more information on Pall-Ex, visit www.pallex.com. Further details on North West Leicestershire District council can be found at www.nwleics.gov.uk.