A star of BBC’s The Apprentice has announced she is bringing her ‘high energy’ women’s leadership community to Northamptonshire. Jo Cameron, who shot to fame in series two of the hit TV show, will unveil her exclusive ‘Achievers Academy for Women’ at a free launch event at Highgate House, Great Creaton at 9am on Friday 7 March.
Ms Cameron’s nationally-recognised business community, which she has developed over the past three years, will provide a monthly meeting where women leaders can share their expertise, set goals and have meaningful conversations with like-minded businesswomen. It has a community of 150 members across 16 leadership circles in the UK and is part of her campaign to find 100 inspirational female business leaders.
Aside from monthly meetings and regular social events, the academy has grown to include a dedicated online community, an annual awards event and conference, free personal development workshops and weekly online ‘drop in’ forums. Members also have the opportunity to join Ms Cameron on her annual ‘Rejuvenate’ programme in Tenerife.
The new Northampton ‘leadership circle’ will be led by local business consultant Sally Bernham, founder of Idyia Coaching & Development, who will be supported by Ms Cameron.
Ms Cameron said: “Northampton and the surrounding area have a huge amount of talented businesswomen who are on the same wavelength and who want to develop their leadership capacity.
“They are the energetic leaders who want to mix with other women who have similar ambitions, and who are keen to become more motivated to implement personal and business improvements, not just talk about them.
“Since 2011 the academy has proved to be a life-changing platform. In many ways it has given a magic formula to members who are still buzzing with excitement and come out of every meeting re-energised
“It isn’t forced networking or pitching people into an intimidating environment with a handful of business cards. It’s something completely different where discerning women discuss areas such as business and personal development, growing the bottom line and finances. “It’s a community of people with a different level of conversation. I hope businesswomen across Northamptonshire will see the same benefits.”
Ms Cameron, 43, has carved out a successful career as a businesswoman and media commentator in the eight years since she became a household name as a result of the BBC show. She added: “Research has highlighted that one-in-four UK businesses are female owned. These ventures contribute a total turnover of around £130 billion to our economy – hence why I am so passionate about women in business.
“There are also many business groups focussing purely on networking. But it was clear there is nothing to support woman who already have their own, or are part of, growing companies. Spotting that niche drove me to set up the academy. “Led by Sally, who has a wealth of expertise in the leadership arena, I’m certain we will put together a great group of ladies.
Sally Bernham, added: “I am thrilled to be leading Jo’s new Northampton leadership circle and am sure we can inspire local businesswomen to new levels of achievement. “Members will have access to first-class advice and a community of like-minded business people like never before.” Readers interested in attending the free launch event can email email@example.com or telephone 0843 289 2839 to book a place.