England’s most successful rugby club, Leicester Tigers, and one of the UK’s leading cider producers, Westons Cider, will be joining forces in a new commercial partnership ahead of the 2018/19 Gallagher Premiership season.
On Sunday, June 3 marks ‘World Cider Day’ providing the perfect platform for both organisations to announce the partnership, which will see Westons Stowford Press cider introduced at Tigers 25,849-capacity stadium Welford Road.
Stowford Press Cider will become the official cider partner of Leicester Tigers as well as brand the club’s Final Whistle bar situated in the 10,000-seat Holland & Barrett Stand.
Both Leicester Tigers and Westons Cider were both founded in 1880 and, to celebrate the partnership, Stowford Press are offering rugby fans the chance to win a year’s supply of Stowford Press.
All entrants need to do is visit the Leicester Tigers website or social media channels to find instructions to fill out a form to enter (see Notes to editor for link).
Sally McKinnon, Head of Brands at Westons Cider said: “We’re hugely proud to be associated with one of sports most recognised and successful clubs. Leicester Tigers and Westons Cider share a lot of the same family traditions and business values and we’re immensely excited to be working together.
“As it’s World Cider Day, we thought what better way to celebrate than by giving rugby fans the chance to enjoy a year’s supply of cider on us. This is just a taste of the promotions and activities we hope to bring to rugby fans with Stowford Press and will be supporting Tigers every step of the way.”
Andrea Pinchen, commercial director at Leicester Tigers said: “Westons Cider are one of the industry’s biggest and respected organisations so to welcome Stowford Press to the #TigersFamily is a huge positive for the club.
“At Welford Road, we aim to create the best matchday experience for fans and visitors so to be able to add Stowford Press as our cider of choice is something we’re immensely proud of.”
To enter the competition for the chance to win a year’s supply of Stowford Press cider, simply fill out the form at the link below.
Please click here: https://www.leicestertigers.com/westons.
T’s & C’s Entrants must be 18 years old or over. Entries will close at midnight on June 12, 2018 and the winner will be contacted the June 13, 2018.