Warner Edwards chooses LIFE for BTL

British gin brand, Warner Edwards, has appointed Birmingham based creative agency LIFE as its BTL agency, as the brand strengthens its agency roster to support its strong performance across both the on and off-trade.

“We’re really excited to be working with LIFE.  They demonstrated a thorough knowledge of the category and a passion for Warner Edwards. We’re excited to work with them in bringing to life what makes Warner Edwards unique in the gin category”, said Amanda Kinder, Warner Edwards Channel Marketing Manager.

“Everyone is aware of the popularity of gin at the moment. What people won’t know are the amazing stories that sit behind Warner Edwards that make it such a unique gin brand. We can’t wait to getting stuck into telling them with the team in 2019”, said Chris Walker, LIFE, Managing Partner.

LIFE is an award-winning integrated creative agency with an ongoing mission to make brands famous for good reasons.

Our clients include Carlsberg, Coca-Cola, Dr Oetker, Moet Hennessy and Whitbread. We’re part of global marketing services group Communisis, allowing us to extend our reach to a network of more than 60 offices in 20 countries

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