Nottingham based video marketing specialists, Apricot Video Marketing, has launched a brand new podcast giving people insight into how to create video marketing campaigns that grow brands.
‘The Proper Video Marketing Podcast’, is the brainchild of Apricot Video Marketing’s Managing Director, Amir Bazrafshan. With almost a decade of video marketing experience and having analysed over 2.5million seconds of video, Amir and the team have created the podcast to share their wisdom and hard earned lessons to improve the returns brands get from video marketing.
In an informative and engaging style, Amir mixes up his own expertise with insights from marketing influencers including Seth Godin and Mark Ritson. As well as sharing favourite books and ‘must watch’ campaign examples, future editions will include interviews with Chief Marketing Officers and Brand Strategists to show successful video marketing in practice and how brands can make improvements.
Apricot Video Marketing’s Managing Director Amir Bazrafshan explains: “There is a lot of misunderstanding and misconception around video marketing and how to achieve genuine brand growth with it. It is still a relatively young industry and we’ve noticed over the years that brands don’t always know the best way to implement and use video to help their brand grow, so we wanted to give people the opportunity to benefit from our expertise in an accessible way.”
“There’s so much more to successful video marketing than simply creating video content and then uploading it to YouTube. We felt that a podcast was the perfect platform due to its conversational nature and the ability to go into a lot of depth on important topics. We want it to become a genuinely useful show, where people are listening because they know they’re going to find content that’ll help them get more from their video investment.”
Hooked around the agency’s four pillars of video marketing, the first podcast edition explores the often misunderstood subject of ‘video strategy’ – an all too often overlooked yet essential element of video success.
The Proper Video Marketing Podcast is available through Anchor.fm (https://anchor.fm/propervideomarketing) and on all good podcast platforms.
Established in 2012 Apricot Video Marketing specialises in creating video campaigns that gets results and grows brands. With clients ranging from global multi-national companies to some of the region’s largest SME’s, Apricot’s videos, combined with its video marketing strategies, deliver a provable return on investment.