SDL Auctions shortlisted twice in national property awards


SDL Auctions, the fast-growing regional network, has been shortlisted in two categories in a prestigious national property awards.

The firm, which has regular auctions throughout the year at Nottingham Racecourse under the name SDL Auctions Graham Penny, has been shortlisted in the Auction House of the Year and Website of the Year categories in the 2017 Negotiator Awards.

SDL Auctions chief executive officer Rory Daly said: “This is the fifth year in a row that SDL Auctions and its predecessor companies has been shortlisted for awards, and we have won an award on each occasion.

“Andy Thompson, who joined our North West team earlier this year, was named as the Rising Star in the 2016 awards.

“SDL Auctions is growing across the West and East Midlands, the North West, Cheshire and North Wales and has raised over £100 million so far this year, offering more than 1,100 lots and selling more than 900 properties across the UK.”

A new, fast responding and constantly updated website has also been a key factor in the firm’s success in 2017.

Designed and built by Bromsgrove-based Essential Marketer, the site was launched to support SDL Auctions’ rebrand, incorporating customer feedback and offering better navigation for users.

Chrissie Watterson, SDL Auctions head of marketing and communications, said: “Our new website has been an essential core component in our success this year.

“It allows buyers and sellers to see lots being added on a daily basis, giving them full descriptions and access to galleries of pictures, as they are confirmed for auctions, sometimes weeks or months ahead.

“And on the day of the auction, our customers can bid online or watch the auction room live as the results come in, in real time.”

Sister company, SDL Auction Partners, which works with a growing number of estate agencies across the UK, is sponsoring the New Agency of the Year category and is exhibiting at the conference at the awards gala dinner

The winners of the awards will be announced at a gala presentation dinner at the London Hilton on 31 October – dubbed the Property Party of the Year – which will this year be hosted by TV presenter and comedian Jimmy Carr.

Read more news stories in