Royal Crown Derby Appoints Head of Global Hospitality



Following its acquisition in June by ceramic Industry business leader, Kevin Oakes, fine bone china manufacturer, Royal Crown Derby has appointed industry specialist, Nikki Green, to the position of Head of Global Hospitality.

Ms Green, who joins Royal Crown Derby after having also worked at Steelite International, boasts 17 years’ experience in design and hospitality, most recently working as Steelite’s Design Sales Manager for the Middle East, Africa and Asia Pacific (MEAAP), travelling globally for 10 years to grow the world-leading tableware manufacturer’s market share in the region.

Ms Green, whose unique background combines a considerable foundation in product and pattern design with extensive commercial sales knowledge, will be responsible for growing Royal Crown Derby’s presence in the global hospitality sector, raising brand awareness and driving design-led sales by engaging existing and new clients and developing the brand’s hospitality offering, including its upcoming collections Rumours and Exposé.

Specialising in both designing for both shape and pattern for tableware, Ms Green has already delivered design briefs for some of the most prestigious restaurants and hotels in the world, including Wynn Encore, The Drake and Emirates Palace. This experience, combined with her understanding of consumer, industry and world design trends, positions her perfectly to take on the challenging sales and design requirements from Royal Crown Derby’s distinguished and quality seeking clients.

Speaking of her appointment, Ms Green said: “I have always been extremely passionate about combining my ability to creatively design and work commercially to deliver beautiful, innovative and functional tableware to meet the exacting briefs of global clients.

“To have the opportunity to bring these skills to Royal Crown Derby, one of the UK’s most iconic brands, is the pinnacle of my career to date. Its heritage, history and the craftsmanship of its skilled artisans represent an incredible opportunity and I will use my unique experience to grow luxury appeal and sales in the hospitality sector through offering innovative design and an efficient route to market.

“I passionately believe that Royal Crown Derby’s bespoke service for the hospitality industry can be a global success and I am extremely proud to be joining the team at such an exciting time of brand re-invigoration, development and investment.

“I look forward to supporting Royal Crown Derby’s Chairman, Kevin Oakes, in achieving his long-term vision for the brand and being a pivotal part of its bright and prosperous future.”

Kevin Oakes, Chairman of Royal Crown Derby, added: “Royal Crown Derby’s history and heritage is built on the creation of impeccably designed and technically challenging luxury products for some of the world’s most discerning clients, including the Waldorf Astoria London, The Dorchester and Wynn Casinos in Macau.

“I believe that Nikki’s foundation in design, working in tandem with her unrivalled commercial experience and knowledge of the global hospitality sector, is a perfect combination that will enhance our offer and accelerate Royal Crown Derby’s growth in the sector.

“Working alongside Nikki at Steelite, I witnessed first-hand her tenacity and passion for the industry, which led to significant growth of the Steelite brand in the Asia Pacific region and increased revenue.

“Nikki epitomises what I refer to as the ‘Bulldog Spirit’ – strength, spirit and determination – and I am confident that she will bring the same level of enthusiasm and drive to the Royal Crown Derby brand, helping our skilled team to drive the business forward. It’s a pleasure to be working with her once again.”

During her 17 years in the industry, Ms Green has developed, product from idea conception through to ordering, for some of the world’s biggest hospitality brands, including Mandarin Oriental, Hilton, Le Meridien and Marriott. She boasts an MA in Design Management and a First Class Honours BA in Surface Design Pattern. Her professional experience in the design industry spans myriad materials and products, including lighting, ceramics, glass, fabrics and accessories.

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