Multi-disciplinary design practice, rg+p has developed a comprehensive range of new house types for Bromford.
Following their appointment on Bromford’s architectural framework, the AJ100 practice has been developing a relationship with the West Midlands and South West-based housebuilder, having also worked on delivering Bromford’s affordable housing range. To assist Bromford expand its private housing division, rg+p has designed 20 core house types, comprising homes and apartments in a mix of terraced, semi-detached and detached arrangements, alongside numerous variations where required.
“Following a combined appraisal of Bromford’s existing house type range, including workshops with members of the firm’s planning, sales, technical and management teams, we identified a need to create a standard design suite to better align the private and affordable properties and establish a signature brand for the business,” explains rg+p’s architect, Lauren Raybould. “We’ve subsequently devised a full range of properties, from small apartments and maisonettes to five bedroom family homes. These have a focus on efficient layouts alongside elevational features so street scenes can remain in keeping with the local vernacular yet are instantly recognisable as a Bromford home.”
rg+p’s range of house types for Bromford follows a contemporary style with a traditional ethos, encompassing slate grey roof tiles, stone sills, brick banding, bay windows, and flat or gable porches to create a varied aesthetic yet encapsulate the latest trends and materials for modern living. Internal layouts follow a standard footprint, with subtle differences such as optional side windows for greater choice.
Alan Bradley, Bromford’s head of sales, added: “Our aim was to produce attractive homes with a good specification. We feel the brief has been met thanks to the expertise of rg+p, and we’re now really looking forward to bringing them to market. Special consideration was also given to layout, ensuring the new homes work for our customers, and ultimately become part of a thriving community they can take real pride in.”
The first development featuring the new house types, The Paddocks on Levett Road in Packington, Staffordshire, will officially open in December whilst Bromford has plans for future sites in Lichfield, Gloucestershire and Worcestershire.