Revenue doubles as Distract celebrates three years of success

L-R: Distract’s Peter Watson and Brad McKenny

Lincoln-based digital marketing agency, Distract is celebrating its third anniversary after another record year.

Revenue in the last year has more than doubled for the young agency, making the company one of the fastest growing in the East Midlands.

Distract, which was started by university friends Peter Watson and Bradley McKenny was launched in 2015 as Chatty Imp. After successfully rebranding and acquiring two other agencies in the city, Distract now boasts a team of 13 employees and its clients include large firms, charities and startups.

In its short history, Distract has scooped several industry awards and has built a reputation for creativity and innovation.

Distract’s co-founder and managing director, Peter Watson said the company’s success is down to its forward-looking attitude to marketing: “When we started, other marketing agencies were acting as if social media was just a flash in the pan. We saw that it was a game changer and realised that there are huge opportunities for being on the crest of the wave by making the most of the newest tools and platforms to help companies reach new customers. While some agencies are only just getting used to social media, our teams are routinely using tools which didn’t exist three years ago; we’re always looking out for new techniques and anticipating the technology that’s just around the corner. This is helping our clients stand out and get the customers they need to dominate their industries.”

Distract’s continued growth means revenue has risen 113.5% in its third year, building on its second year results which saw revenue rise 288.6% higher than in year one. While the company is now one of the largest digital marketing agencies in the region, Distract’s co-founder and operations director, Bradley McKenny said the company has big ambitions:

“Since we launched, Distract has quickly become a major player in the industry, but our clients always come first. I’d like to thank all the businesses that believed in us when we started and trusted us with marketing their companies. Their faith in Distract has helped us to grow and because they’ve been recommending us to other business leaders, they’ve helped us to grow even further.”

“Our rapid growth is proof that we’re offering something no other agency can match, and we’re planning on building on that growth in future. We’ve put together an amazing team of highly skilled marketers and web designers who are helping us to offer better services to clients and reach companies far and wide. I want Distract to keep growing so that we can break into international markets and become the go-to digital agency for companies that want to stand out from the crowd.”

Earlier this year, Peter and Bradley opened a new sister company, Featured. Described as “Lincoln’s Dragon’s Den”, Featured is a Lincoln based pre-seed investment and growth incubator for companies in the technology sector. New entrepreneurs are invited to pitch to the duo for investment, marketing and business support.