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Redrow Homes East Midlands partners with Derby County Football Club

The partnership agreement will see Redrow Homes promote its brand on a range of high impact internal and external assets around Pride Park Stadium.

This includes advertising on the new 360 degrees LED pitch-facing and crowd-facing perimeter boards which are brand new for this season, along with player sponsorship for the 2017/18 season.

With more than four decades of home-building experience, Redrow Homes has established a reputation for the attention to detail and quality of care that goes into every home.

Redrow Homes acquired the award-winning Radleigh Homes in February 2017 and established a new East Midlands division. The company recently announced plans to increase its output from 200 units a year to more than 500 in the next three years, with the creation of a number of significant new jobs.

Commenting on the new partnership agreement, Ashley Peden, Director of Partnerships, at Derby County Football Club said:

“Redrow Homes is a long-established company with a first-class reputation in the industry, so we’re delighted to be welcoming them on board as a partner for the new season.

“Business partnerships are vital to the successful running of any sporting organisation and we work hard to ensure that the club delivers value to all of its commercial partners.”

Tom Finnegan, managing director of Redrow Homes, added: “Redrow Homes already has some fantastic partnerships with other local teams and organisations, so it’s great to be embarking on this new partnership with Derby County ahead of the new season, which promises to be an exciting one for the club.

“Being associated with such a strong brand will reinforce our position as one of the region’s leading housebuilders.

“Many of our staff are life-long Derby County fans too, so we look forward to seeing Redrow’s branding showcased on the external screens and new LED pitch and crowd-facing screens at the Pride Park Stadium this season.”

Redrow was founded by Chairman, Steve Morgan CBE, in 1974 and has now established itself as one of the country’s top housebuilders.

In the financial year to the end of June 2016, Redrow completed 4,700 much-needed quality family homes with a turnover of £1.38bn and a profit of £250m. The company was founded by Chairman, Steve Morgan CBE, in 1974 and has now established itself as one of the country’s top housebuilders.