Picsolve, the leading digital content creator and distribution partner for world-class visitor destinations, today announced its largest contract in company history, with Caesars Entertainment Corporation (NASDAQ:CZR), the world’s most diversified casino-entertainment company. The five-year deal will enable visitors to use Picsolve’s innovative imaging technology to instantly create and share their amazing experiences at Caesar Entertainment resorts and attractions on the Las Vegas Strip.
Picsolve’s new technology will allow visitors to capture images at iconic Las Vegas locations such as the High Roller, the world’s tallest observation wheel located at The LINQ Promenade; the dramatic 50-story replica Eiffel Tower at Paris Las Vegas; and the upcoming Fly LINQ attraction at The LINQ Promenade, the Strip’s first and only zipline with construction scheduled for completion in late 2018. Roaming digital photographers will also capture candid moments throughout the resorts, including pool parties, celebrity chef restaurants and world-class entertainment shows at The AXIS at Planet Hollywood Resort & Casino.
With Picsolve introducing new technology including their next generation platform, LED green screens and facial recognition, Caesars Entertainment will be the first of its clients to use many of the new tools. Picsolve will also support Caesars Entertainment’s commitment to environmental stewardship, helping the corporation find greener solutions by offering digital photography and print on demand options.
“We are proud to announce this monumental partnership with Caesars Entertainment. We’re taking our unrivaled experience in theme parks, venues and attractions to iconic Las Vegas,” said David Hockley, CEO at Picsolve. “This landmark contract marks our aggressive expansion strategy, both geographically across North America and into the luxury and gaming sectors, and we’re excited to grow this relationship over the coming years.”
“Picsolve’s platform will allow our customers to capture, collect and share their digital content using the Caesars Total Snapshot smartphone app – without the need for barcodes or web links,” says Shaun Swanger, Vice President and General Manager of Resort Photography. “This seamless process enhances our customer service experience and allows our guests to capture unforgettable moments as they experience all that our Las Vegas properties have to offer.”
Furthering the technology leader’s U.S and sector expansion with this latest partnership, Picsolve now operates in over 50 locations across the U.S. Participating Caesars Entertainment resorts and attractions include Caesars Palace, Paris Las Vegas, The LINQ Hotel & Casino, Flamingo Las Vegas, Harrah’s Las Vegas, Planet Hollywood Resort & Casino, Bally’s Las Vegas and Rio All-Suite Hotel & Casino and The LINQ Promenade. This is its second contract in Las Vegas, following its implementation at Merlin Entertainments Madame Tussauds.