Nearly 3,000 international delegates visited the Midlands UK Pavilion at global real estate show MIPIM 2017 (Cannes, France, 14-17 March) to learn about opportunities to invest in the Midlands, including Nottingham.
The biggest ever Team Nottingham – the delegation led by Invest in Nottingham attending MIPIM in Cannes – had one of the busiest events calendars of any UK destination at MIPIM. The team hosted over 12 events, including panel debates and showcase presentations.
Based in a pavilion for the first time as part of the Midlands UK delegation, Team Nottingham featured 17 organisations from the private sector, working in collaboration with the public sector to promote the region. The companies ranged from property agents to developers, consultancies and architects.
Team Nottingham unveiled its own investment opportunities book, which showcased 26 of the city and county’s most exciting investment-ready projects, worth more than £1 billon. Key sites included Unity Square in the city centre and the Island site, highlighting the city’s status as a leading business centre in the East Midlands.
Brendan Moffett, chief executive of Marketing Nottingham and Nottinghamshire, said: “MIPIM was a huge success for Nottingham this year in terms of the important discussions we had – and our combined approach with the Midlands Pavilion.
“MIPIM is the ideal platform to assist in marketing a number of strategic investment and development opportunities, including major city centre sites which will power the next ten years of regeneration.
“There was a real air of positivity in Cannes this year, despite the uncertain political landscape for the UK, France and the US. We, along with private sector partners, believe that this is one of the strongest MIPIMs yet in terms of getting our messages across and making important relationships.”
Leader of Nottingham City Council, Councillor Jon Collins played an integral role in Nottingham’s presence at MIPIM. Amongst a packed programme of investor meetings, he gave a key note speech alongside Cllr John Clancy, leader of Birmingham City Council and Sir John Peace, Chair of the Midlands Engine at the end of the first day in the Midlands UK pavilion, hosted the flagship Nottingham dinner and sat on the panel discussion that examined the wider economic and social impacts of HS2 in the region.
Invest in Nottingham is now following up on leads that were generated at MIPIM and keen to keep up momentum going with potential investments in Nottingham and Nottinghamshire.
Team Nottingham also had a significant impact beyond Cannes. The @TeamNottingham Twitter account received a 400% increase in profile visits during March, with top tweets reaching over 3,000 newsfeeds. More than 35 regional, national and international media articles about the Team Nottingham delegation have been published to date.