New venture launched by established marketing agency Katapult to target growth-oriented B2B companies

Katapult, the international creative agency established in Derby for over 16 years, has launched a new  agency, Yellowstep, to drive growth for the UK’s B2B sector.   

Yellowstep puts Directors back in charge of their business growth by creating sales & marketing alignment, creating brand awareness and above all generating leads. The team, led by Martin  Broadhurst, are experienced marketers who aim to create dynamic marketing performance using  proven inbound marketing methods.

Managing Director, Martin Broadhurst, explains why the time is right to launch Yellowstep.

“Buyers and markets have changed dramatically. B2B customers are now 60% through the buying  cycle before a business even knows it. The overwhelming choice of online marketing activity and  channels has caused confusion and anxiety. Managing Directors, Sales Directors and Marketing  Directors are less sure of their old methods and are seeking a new approach to growth.”

These market trends are behind the decision for Katapult to launch the new brand whilst it focuses on delivering creative guest experiences for the world’s leisure brands.

Dawn Foote Co-founder of Katapult says “Launching Yellowstep is a really important phase in our own growth. We are now focusing on what we’re good at on both sides of the business. Now with Yellowstep we have the inbound marketing experts to allow other B2B businesses to flourish.”