New Cathedral Quarter BID programme launches

A new five-year Cathedral Quarter Business Improvement District (BID) programme will officially launch on Thursday March 1 – aiming to build on the resounding successes achieved over the past ten years.

Cathedral Quarter businesses voted to renew the area’s status as a BID for a third term in November – paving the way for a new programme of initiatives with a budget of £1.5 million over five years which is made up of levy payments and supplemented by voluntary, private and public sector contributions.

A levy of 2% of rateable value will apply for businesses with a rateable value of £6,000 and above in the first year, whilst those with a rateable value of between £2,000 and £5,999 will pay a fixed amount of £105.  Businesses with a rateable value of less than £2,000 will be exempt from the levy.

Martin Langsdale is chair of the Cathedral Quarter BID and leads a board of local business people and partner representatives who oversee BID activities.

He said: “We have achieved a great deal since the first Cathedral Quarter BID programme started ten years ago and we are looking forward to building on that success with a new programme agreed by local businesses.

“Thursday March 1 therefore marks the start of a new exciting era for this individual, diverse and inspiring part of the city centre.

“Since winning awards for both the ATCM National BID of the Year and the Great British High Street Award for best city location in 2016, we have been contacted by many other towns and cities who see us as a model of good practice whilst the reputation of the Cathedral Quarter continues to grow.

“The new BID will see a wide range of activities including the continuation of the valued Ranger team, work to raise the profile of all areas of the Cathedral Quarter and targeted work to tackle issues of street cleaning and business crime.

“Our efforts to promote the Cathedral Quarter to visitors will also adapt to the changing demands of the consumer as well as embracing new technologies – taking into account the wider demographic of people visiting and living in the city centre and the growing importance of social media channels.

“We will also take a far more strategic approach to attracting new businesses and inward investment into the Cathedral Quarter to ensure that the right businesses and appropriate developments continue to enhance the unique and diverse offer of the area.

“By further developing our partnership work with organisations such as Derby City Council, Marketing Derby and Derbyshire Police, we are confident that we can make the Cathedral Quarter an even more desirable destination of choice for visitors and businesses alike.”

Three key objectives have been developed following feedback from businesses. These are:

  1. The Cathedral Quarter Experience

To continue to develop the great Cathedral Quarter lifestyle experience for visitors and people working in the area to enjoy

  1. Cathedral Quarter Businesses

To continue to build the local, regional and national reputation of the Cathedral Quarter as a great place for the evening and night time economy, retail, hair and beauty, leisure and culture and professional services

  1. Business Growth and Investment in the Cathedral Quarter

To continue to encourage growth, development and investment of businesses which complement and build on the strengths of the Cathedral Quarter

Activities taking place under these three objectives will include:

  • Improving the parking experience in the area and public transport access to and from the Cathedral Quarter
  • Further development and support of events to encourage more people to visit and stay in the area
  • Improving the Christmas experience by investing in Christmas lights, providing quality entertainment and promoting the Cathedral Quarter offer
  • Tackling begging, anti-social behaviour and crime issues through the continuation of the popular Ranger scheme, working with partner organisations, establishing a crime reduction scheme and lobbying to improve CCTV coverage and live monitoring
  • Improving the appearance of the streets and open spaces through creative lighting, public art and floral displays and providing additional hotspot street cleaning where required
  • Further developing marketing and promotional campaigns including social media, and a new website which would appeal to a broader range of customers and visitors
  • Updating the loyalty scheme
  • Encouraging more inter-trading between Cathedral Quarter businesses
  • Design specific campaigns and events for the different sectors operating within the Cathedral Quarter
  • Capitalising on the opportunities of more people living in and around the area
  • Working with partners to improve the appearance and marketability of derelict sites and vacant properties and to encourage the right kind of businesses into the area
  • Provide information and data to businesses to support them in their own growth and development
  • Seek match funding, grants and sponsorship to enhance the project and activities already planned

The full Cathedral Quarter 2018-23 Business plan can be read on line on the website