Following a competitive pitch process, Cartwright will be supporting with corporate communications and crisis management across the group’s UK sites and will also focus on increasing the brand’s profile – best known for its sausage rolls, pork pies and meat pasties.
The Nottingham-based agency will also support with consumer and trade PR for the two main brands under the Addo group, including Wall’s Pastry, the market leader in branded sausage rolls and scotch eggs, and Pork Farms, also the market leader in branded pork pies.
The agency will also utilise its digital skills and knowledge to help with the management and content creation of the supporting websites.
The account will be led by Cartwright’s director and food and drink specialist, Rachel Cullis Dorsett.
Rachel said: “We are delighted to be working with Addo Food Group and we are really excited to support the team with its ambitious growth plans as it goes from strength to strength.”
A trade and consumer campaign will also be launched as part of the PR activity, designed to target a younger audience and raise awareness of all new product development for the food on the go retailer.
Rachel added: “Our focus will be on supporting the websites, corporate, consumer and trade PR, as well as delivering creative and inspiring campaigns to drive brand awareness within the target audiences and to keep in line with the brand’s current positioning.”
As the premium producer of chilled savoury pastry products in the UK, producing both own label products for a number of major retailers as well as owning a number of category leading brands, Addo Food Group sells more than 256 million products each year and has more than 160 years of heritage to its name.
With more than 2,500 employees across the country, the food brand develops and produces its products throughout the company’s UK locations, with each site operating as a specialist standalone business.
Michael Holton, brand manager at Addo Food Group, said: “After a competitive pitch process we are absolutely confident that Cartwright Communications, along with the team’s infectious enthusiasm, is the right agency to take Addo to the next level. The team here are really looking forward to developing the relationship with Cartwright and delivering some exciting, and potentially challenging campaigns in the coming months.”
Cartwright Communications has extensive experience across the food and drink sector, providing PR, marketing and communications support to a number of national clients and leading brands. The agency also works across sectors including property and construction, retail and leisure and professional services.
For more information visit: www.cartwrightcommunications.co.uk.