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Midlands freshness brand named as ‘One to Watch’ in Sunday Times Fast Track list

Byron Dixon OBE

Global freshness brand Micro-Fresh has been named in this year’s Sunday Times Fast Track Ones to Watch list.

The anti-bacterial and anti-mould ingredient brand has been named in the Fast Track Ones to Watch supplement, which showcases ten of the most promising private British companies that are set to grow rapidly in the future.

CEO of Micro-Fresh Byron Dixon OBE said: “We are honoured to be listed in the 2018 Sunday Times Fast Track Ones to Watch. We have all worked extremely hard over the past few years to meet and exceed our goals and we are delighted to see our hard work recognised.

“It has been an incredibly successful year for both myself and the company, after being rewarded with an OBE earlier this year for services to industry and innovation, it really is a proud and special time.

“We’re looking forward to attending the awards dinner and we can’t wait to celebrate this achievement further!”

The ten finalists for the Ones to Watch list are selected by a judging panel after a visit by the Fast Track research team.

The 22nd annual Fast Track 100 conference and awards dinner will take place in May 2019 at the family home of Holly and Sam Branson, where companies will receive their official Ones to Watch certificate.

Originally developed in 2006 as an anti-mould agent, Micro-Fresh technology now features in products offered by national retailers such as John Lewis, M&S and Debenhams, as well as supermarkets such as Tesco and Sainsbury’s.

The invisible freshness agent also provides additional benefits such as being anti-odour and hypoallergenic, and is used as an ‘added value’ by more than 50 retailers. For further information visit: www.microfresh.com.

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