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Midlands agency to launch Leicester hotels for national brand

L-R: Rosie Needham Smith, Rachel Cullis Dorsett, James Conaghan and Nikki Wilson

Two new hotels under the Accor brand are the latest leading brands to appoint Midlands PR and digital agency Cartwright Communications – to launch their Leicester development following a competitive pitch process.

The scheme, owned by Leicester-based developer Charles Street Buildings Group, comprises two hotels and a restaurant that are centrally located on the newly developed Great Central Square site in Leicester.

The Adagio Aparthotel will offer 98 long-stay, fully serviced apartments while the Novotel will be a luxury full-service hotel with 154 bedrooms and suites, offering high-end meeting rooms and event spaces. The Novotel will also house the new, independently owned restaurant NineB, which will serve a modern British menu to both hotel guests and the local community.

The Nottingham-based PR agency will be supporting with the launch of all three establishments, issuing press content and managing media relations with site visits and exclusive first look previews, to increase regional and national coverage.

Novotel and Adagio Leicester will also receive digital support from Cartwright with an influencer campaign that will run alongside the launch. 

Rachel Cullis Dorsett, Director at Cartwright Communications and head of the account, said: “We are really excited about working with Novotel and Adagio Leicester. This is an exciting opportunity for Leicester-based businesses and residents at a really exciting time for the city when tourism is at an all-time high.  

“Cartwright has a wealth of experience in Leicester, delivering PR for the Great Central Square development and the Leicester Business Festival, so we are looking forward to taking on yet another high-profile project in the region.”

As well as supporting the launch of the hotels and restaurant, Cartwright will also be working to publicise the amenities available to both visitors and residents in Leicester.

Rachel said: “It’s important that, while many of our efforts will be focused on the opening, we must also promote the meeting spaces and restaurant as a destination for local residents and Leicester’s important corporate community – to provide the hotels with a mixture of clientele. We want to give the project the recognition it deserves and, by targeting key titles and working with influencers in the region, we plan to raise the company’s regional profile across the UK.”

The opening will create 70-plus jobs in all aspects of hotel operations – from finance and revenue management to human resources and training.

James Conaghan, General Manager at Novotel and Adagio Leicester, said: “We are really looking forward to bringing this development to Leicester and joining the city’s thriving hospitality scene.

“After an amazing pitch, there is no doubt in our minds that Cartwright is capable of delivering a supportive PR strategy to support the Accor brand. The hotel team is excited to start spreading the word and making its presence in Leicester known, and I think we have the perfect team to help us achieve that.”

For more information visit: www.cartwrightcommunications.co.uk.