Local digital marketing expert shares how to measure digital marketing success at Leicester Business Festival

Jessica Shailes at the Leicester Business Festival

A Market Harborough-based digital marketing expert was among business leaders who led seminars at the recent Leicester Business Festival, which attracted over 10, 000 visitors during its two-week run.

Jess Shailes, Head of Digital Marketing at The Ideal Marketing Company delivered a fully-booked two-hour seminar on ‘How to Measure Marketing Success with Google Analytics’ at the King Richard III Centre in Leicester.

Delegates at the free event included businesses owners, managers and marketers looking to find strategies to clearly interpret and demonstrate the value of their digital marketing activities in order to help their business grow.

The seminar covered identifying business goals, KPIs and targets to report against in marketing activities, optimising Google Analytics, setting up appropriate levels of reporting, accessing trusted tools and templates, reporting on the quality of different channels, monitoring search engine performance and highlighting key takeaways from reports.

Just some of the many positive comments following the seminar included: “Informative with ideas to implement straight away”; “Excellent seminar with extremely useful insights into how Google Analytics can contribute to the success of a company – very helpful seminar for someone who is new to Google Analytics” and “Good deeper understanding of why different metrics can be useful”.

“The Leicester Business Festival is always a fantastic way for organisations across our region to come together to share skills and expertise,” comments Jessica. “Though sharing ways to interpret and manipulate data using free, widely-used tools, we were able to equip our delegates with a clear action plan to measure and demonstrate marketing success.”

Jessica Shailes has headed up digital marketing at The Ideal Marketing Company for over 5 years and has over a decade’s experience in the ever-evolving world of digital marketing, during which time it has grown from an experimental tool to a key marketing strategy for most businesses.

Jess uses her expertise to help clients across a wide range of sectors implement the right digital marketing strategy to generate more enquiries, convert more sales and ultimately retain more customers.

The annual two-week Leicester Business Festival attracts over 10,000 visitors every year and showcases the ideas and innovations that are contributing to Leicestershire enjoying the fastest growing local economy outside London.

Ideal Marketing is currently planning its 2019 seminar schedule and is interested in finding out what subjects businesses in the region would like covered. To take part in the company’s seminar topics poll, visit: