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Local business owner and Mumpreneur of Hospitality and Events Company wins at Nachural Entrepreneur Awards last month

Jo Ferreday, Founder of Sheer Edge Ltd – Photo Credit: Edwin Ladd, Mr Ladd Media

Market Harborough based Hospitality and Events company, Sheer Edge Ltd, won the Customer Service of the Year Award at the Nachural Entrepreneur Awards ceremony in Leicester last month.

Jo Ferreday founded Sheer Edge Ltd after her son was born in 2015.  Since then she has pushed the boundaries and created a business that holds its customers with the highest regard whilst striking that all important work-life balance.

Jo States “It is so important for us to take much needed time to spend with our children.  Sheer Edge has enabled me to continue doing what I love but also allows me and my colleagues the flexibility to take time when we all need to.  We were delighted to have been awarded Customer Service of the Year! Customer excellence is at the heart of our business. Our continued loyalty from customers and returning clients is a testament to us achieving our customer excellence goals as a business.

Ninder Johal, CEO and Founder of Nachural Group said: “Congratulations to Sheer Edge Ltd, we are delighted they have been recognised as an outstanding business. Despite a world driven by technological disruption, the best businesses are those who have customer experience at its core and DNA – Excellence in Customer Service was one of the most competitive categories at The Nachural Entrepreneurship Awards 2019. ”

Sheer Edge were also recently one of Theo Paphitis’ Small Business Sunday (#SBS) winners, Sheer Edge was one of six weekly winners to gain a ReTweet by Theo to his 500,000 Twitter followers. The weekly initative, set up by Theo in 2010 now has over 2,600 #SBS winners and supports small businesses in the UK.

Small business champion and retail entrepreneurTheo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS retweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Sheer Edge every success.”

Jo Ferreday commented: “Winning Small Business Sunday has really raised further awareness of our business. It’s great to have gained recognition from Theo as it can be tough trying to raise a business profile. We are glad our hard work has paid off and the win has really helped spread the word about what we do.”

“We actively get to the root of what our client needs and how we can make everything easier. This sounds like a simple thing, but sometimes the devil is in the details and the level of support you offer clients.

Adam Pearce, Director at Blend Commerce, a client of Sheer Edge’s said: “After working with other event planners in the past, I was hoping that working with Sheer Edge would be a more positive experience. I wasn’t disappointed. We tasked Jo and the team with finding us a ‘unique venue’ for our Shopify Meetup event. When we received the proposal, we were blown away by the choice of venues and happy to see that our budget and criteria had been matched.

“Sheer Edge made the whole experience simple, and took all the stress away from finding a venue and allowed us to focus on creating a memorable event.

“We wouldn’t hesitate to use Sheer Edge again, and I would recommend them to anyone looking for a team that truly cares about their clients.”

Sheer Edge Ltd is an award-winning agency, providing a range of corporate hospitality packages at top UK and international sporting events, concerts, comedy acts and more, coupled with providing a venue finding and event support service.

Anyone looking for a retweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re-tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.