Following a first full year with England’s most successful rugby club, LeoVegas is continuing its aim of committing to rugby in an increasingly saturated sportsbook market.
The partnership marks LeoVegas as the official betting partner and will see the logo emblazoned on the rear of the club’s shorts.
LeoVegas also sponsor the popular Leicester Tigers App as well as advertising space and perimeter boards at the one of rugby’s most iconic stadiums, Welford Road.
The company, founded in Sweden in 2011, also offers fans exclusive odds and special markets for Tigers fixtures as well as matchday tickets and hospitality.
Tom Jacobs, UK & IE Sports Marketing Manager at LeoVegas said: “We’re thrilled to extend our partnership with Leicester Tigers – one of the largest clubs in world rugby.
“With back-to-back European Championships to the club’s name and more league title triumphs than any other team in the record books, we’re looking forward to supporting the club with their ambitions over the coming seasons.
“At LeoVegas, we’re continually looking for new ways to ensure our customers have an enjoyable and rewarding experience. By expanding our sponsorships, we hope to bring that to life for rugby betters and beyond.”
Andrea Pinchen, commercial director at Leicester Tigers added: “To announce our deal extension with LeoVegas is a great positive for the club and demonstrates just how powerful a brand Tigers continues to be.
“LeoVegas are an exciting and innovative partner and their support with such products like the Tigers App are of real value to the club and indeed our supporters.”