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Free event to help businesses get their marketing data GDPR ready

Nottingham-based marketing consultancy, V Formation, is holding a free lunchtime seminar on 29th June at BioCity Nottingham to demystify and explain the new data protection regulations and what organisations should be doing to get their marketing data ‘GDPR-ready’.

The new General Data Protection Regulation (GDPR) rules come into effect in May 2018 and will change how businesses can capture, store and use customer and contact data.

V Formation will be joined by a panel of experts who will provide practical tips and advice to help organisations to ensure their marketing data and activities are GDPR compliant.

V Formation Director, Hilary Campton comments:

“Data may not be the most exciting topic but, for business leaders and marketing professionals, getting to grips with the new rules will be absolutely essential to ensuring that marketing and business development activities can be maintained. By considering GDPR early on, businesses have the chance to review their data capture and marketing processes and ensure that they are compliant and fit for purpose post-May 2018.

“We understand that the new regulations are daunting for many, so V Formation are keen to equip organisations with the knowledge and confidence to tackle the issue in a positive and proactive way. The seminar will provide practical and expert advice that can be put into practice straightaway.”

At the lunchtime event, Ed Wright, Intellectual Property Partner from Shakespeare Martineau will provide a legal overview of the new regulations, along with the associated penalties for non-compliance. Simon McNidder from Database FirstAid will share tips and advice on CRM housekeeping, and document management company, Arena Group, will consider GDPR from a wider perspective and how organisations can approach document management.

Alongside the panel, marketing experts from V Formation will share their thoughts on what the new data rules mean for marketing, along with best practice tips for ensuring that marketing data is compliant with the new regulations.

The event, which is aimed at business owners, marketing, HR and IT professionals, will also encourage delegates to ask questions and share their own challenges and suggestions around GDPR.

V Formation’s GDPR seminar is at BioCity, Nottingham from 12 – 2pm on Thursday 29th June, and includes a buffet lunch.

For more information and to reserve places to attend the event, contact Jemma Taylor-Smith, Tel: 0115 7870206, email: jemma@vformation.biz

Based at BioCity in Nottingham, V Formation continues to work with a wide range of professional practices, family businesses, and ambitious SMEs in the life sciences and high tech sectors, and in 2016 joined the Medilink East Midlands network. In addition to its renowned strengths in professional services and life sciences, V Formation has a growing reputation in property and logistics marketing.

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