FORE Events launch sees high level strategic alliance

FORE, the UK’s leading retail consultant and global events and production agency, Holland Alexander, announce their partnership with the launch of FORE Events.

This strategic alliance between the two companies will see FORE Events cement themselves as a new force in the retail and travel event sectors.

FORE Events will have a clear focus to create the highest quality event experiences, using the latest trends and technology to connect audiences and stakeholders to brands with real power and innovation. FORE Events will provide event management, technical production, audience engagement and travel services to the retail and travel sectors both here in the UK and globally.

FORE provide category management services to over 8,000 retail outlets and have a combined annual news turnover in excess of £600 million per annum, which is 15% of the UK news market. Owned by John Menzies PLC, FORE also offer a wide range of creative, face to face sales and marketing services, including management of TIPTO, representing the travel industry’s leading independent Travel Operators.

FORE Events sees FORE partner with leading events and global communications company, Holland Alexander. Launched in 2005 Holland Alexander has vast experience in major event management and production on an international scale. From designing global conferences in San Francisco, experiential events in Los Angeles to high technical graduation ceremonies for UK universities, Holland Alexander pride themselves on their strategic rigor and use of the technical and digital advancements in event production, guest experience and audience engagement.
Colin Mullins, General Manager of FORE, said “This is a very exciting move for FORE to form this partnership with Holland Alexander. The retail and travel event sectors are an area of huge potential activity for us and we wanted to ensure that we partnered with an events company who were capable of moving forwards in this direction with us and taking FORE Events to the next level”.

Louise Holland, Managing Director of Holland Alexander, added, “FORE are the UK market leader in retail consultancy and we’re delighted to have developed such a strong strategic partnership that will see us working together as FORE Events. Our focus is to achieve the very best results for our clients, with tangible ROI and audience connectivity. We’ll be driving FORE Events with our strategic communications and production talent and developing successes for our buyers in both retail and travel sector events.”

Both FORE Consultancy and Holland Alexander are based in Leicester, with FORE also managing a number of their retail services from their Weybridge and Dublin offices.

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