Coinciding with the Cannes Film Festival, the Fashion Festival will run from the 18 – 20 May, 2016 and promises to be a star-studded affair bringing together exceptional international fashion designers and the hottest emerging talent. This year’s event will feature jaw-dropping runway shows, a champagne reception and black tie gala dinner and closing ceremony.
Dakota Digital was appointed to handle traditional and digital public relations in the run up to the inaugural event last spring, resulting in media coverage by fashion’s elite – Vogue, the New York Times, Elle, Harper’s Bazaar, Marie Claire and Style.com among others.
As well as high profile press coverage, the 2015 Cannes Fashion Festival event also attracted high profile fans, with celebrities such as footballer Lionel Messi, DJ and producer, Steve Aoki, Moto GP World Champion, Marc Marquez, and world renowned sculptor and artist, Lorenzo Quinn all supporting the Cannes Fashion Festival Charity.
Dakota Digital managing director, Rebecca Appleton said, “The Cannes Fashion Festival is a truly glamorous affair with beautiful clothes, the hottest new talent and beautiful events coming together in a totally unique celebration of haute couture and ready to wear apparel. Our first PR campaign generated amazing results and incredible press coverage and we’re delighted to have been appointed for a second year.”
Star and OK! Magazines USA are official media sponsors of the 2016 event.