A Derbyshire manufacturer who supplies self-watering containers and litter bins to councils, Britain in Bloom groups, schools and businesses across the UK has launched a new website to celebrate the start of 2015. Horticultural suppliers Amberol have been making products at their Alfreton headquarters since 1969.
Originally manufacturing absorbent matting, the company has since extended into other areas, developing its own Aquafeed ™ system for use in self-watering containers in the 1970s. Amberol has also made bins since 1990 and more recently has extended its range to include planterware and street furniture made from recyclable materials.
The new website was designed to showcase the ever increasing range of products and took three months to put together. The site explains the history of the family-run company and includes case studies, articles and tips on subjects such as creating floral displays and using containers in cold weather. “Our old website simply didn’t do justice to our product range and so, rather than refreshing and updating, we decided to go for a whole new look,” explains Amberol’s MD, Patience Atkinson- Gregory. “We hope that it will also be a useful source of information on general issues such as recycling and container gardening for current and potential customers.”
Patience has a special loyalty to the company as it was set up by her father Phil Atkinson and his friend Jack Williamson. To this day, Amberol remains very much a family business with Jack’s granddaughter Kay and Patience herself involved in the running of the business. “The new website includes some great images of our products in situ all across the country,” explains Patience. “Our aim as a company is to make a visible difference to the streets of Britain and our website now reflects that.
We may be a well-established family business with a sense of history, but we feel that our new site brings us bang up to date.” Amberol bins and containers are all made from recycled polyethylene and can be supplied in 18 different colours, including sunflower yellow and poppy red as well as the more traditional muted colours. The company exports to countries across the world, including India and America.