Around eight businesses will be assigned a Derby city centre based charity. Each business will then take over the charity shop on June 1, in a bid to compete against each other to raise the most money.
The event, Store Wars, has been organised by Business in the Community (Prince Charles’ Responsible Business Network) in partnership with Community Action Derby as part of National Volunteers Week.
Businesses and charities were paired at random during a launch on 11 May, where a grand draw took place in order to match the volunteer businesses to the local charity. The businesses can raise the money in any way they like.
Nick Tooley, organiser and Business Connector for Derby, said: “I am delighted that so many Derby businesses have shown enthusiasm for helping local charities and getting involved in a little friendly competition.
“Businesses are encouraged to be as creative as possible with the Store Wars event in order to raise as much money as they can using their marketing expertise and businesses skills – I’m hoping that they will be thinking outside the box and dressing up.”
Businesses and charities participating in the event include: M&S Distribution Centre, British Heart Foundation, Motorpoint, Padley Group, AKS Residential, Salvation Army, Derby Homes, Derbyshire Mind, Rock Fall (UK) Shelter, Blue Arrow, Life, Intu, Lighthouse (Valley CiDS), TBA Derbyshire, Leicestershire & Rutland Air Ambulance and Poppy-PR, based in Ilkeston, is offering PR support to the event.
Tina Clough, Managing Director at Poppy-PR said: “When we heard about the event, we really wanted to offer our support to the cause. We thought it was a fun event and when we were approached to offer PR support, we jumped at the chance. It reminded us of an apprentice style competition, and who knows it may even drum up a few rivalries between the teams!”
There are only three places left for businesses to join in on the event, as the competition is still open for entrants.
Nick added: “We hope that the public get involved and support the Store Wars event, it’s the first of its kind and if successful, we hope to make it an annual event as it’s good for the local community, charities and businesses.”
After the event, an awards ceremony is being arranged where the winning business and charity will be announced and subsequent awards will be presented in order to celebrate the businesses and charities that took part.
Nick said: “Hopefully some lasting partnerships and relationships will be created and the community will get to contribute to a good cause.
“We are going to make a trail map of the different charities which are taking part for the public to follow, and have kept them all close to the city centre so they are easy to access.
“This is a fantastic opportunity for everyone taking part to have a fun day while raising money for great causes.”