Mansfield BID was this year successfully voted back in for a further five-year term to help businesses within a defined town centre area.
Based on their rateable value, organisations pay a levy which is then used to help drive footfall into the town centre and create schemes that assist businesses.
Because of statutory rules, organisations outside of the BID area are not able to become levy payers, but a number have asked to be part of the scheme.
The BID board has now approved a Friends of the BID scheme, whereby companies within a set boundary can voluntarily pay a levy, set at one per cent of their rateable value, so that they can benefit from some of the benefits enjoyed by the BID levy payers.
Sarah Nelson, BID manager, said: “The success of the BID speaks for itself, with footfall rising, fantastic events and businesses benefiting from schemes such as cardboard recycling and PAT testing.
“We had a number of people wanting to be a part of the BID but they could not because they were not within the area. Because we had so many enquiries, we decided to look at how we could work with them.”
Sarah added: “Some other BIDs run similar schemes and it helps to generate additional revenue to re-invest in to the town centre.”
Kate Allsop, Executive Mayor of Mansfield and BID Director said: “The Friends scheme is good news for traders and customers alike. Customers will have more incentives to spend in the local economy using the I Love Mansfield card, and businesses will benefit from cross promotion. I’d encourage business owners to take up this offer to work in partnership and grow their audience.”
Friends of the BID can get a listing on the Mansfield Town Centre website(www.mansfieldtowncentre.co.uk), a listing on, and use of, the I Love Mansfield Facebook Page, can participate in the I Love Mansfield privilege card scheme that has a membership database of over 10,000 and enjoy free attendance at all town centre events hosted by the BID to promote their business. They can also get free PAT testing.
Paul Andrews is the co-owner of Mansfield Manor Hotel, on the edge of Carr Bank Park, which falls just outside of the official BID area.
He said: “The BID are doing a great job supporting Mansfield town centre but we are just on the outskirts so previously could not take part in what they have been doing. We are so pleased to be the first company to sign up to be a friend of the BID because anything that encourages businesses and promotes our town has to be a good thing.”
Since the hotel joined, a number of other businesses have now signed up to the innovative scheme.
To find out if your business comes within the new Friends scheme, email firstname.lastname@example.org.