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Bell Northampton delivers luxury service with Trucklink

A Northampton-based home interiors specialist has seen tremendous growth thanks to their delivery partnership with logistics provider and Pall-Ex member Trucklink.
Bell, established in 1898, has experienced a significant increase in demand for its range of luxury kitchen, bathroom and interior design products, with a 111 per cent rise in online sales playing a key role in the growth of the business.

With the rise in e-commerce enquiries, Bell chose Trucklink to manage its customer delivery services. The haulier, which is a member of European palletised freight distribution network Pall-Ex, provides overnight distribution and storage services to the company. The partnership is estimated to be worth £90,000 per annum.

Richard Kingston, e-commerce manager at Bell, said:

“Like many other sectors, the growth of e-commerce has had a great impact on the furnishings market. While in the past, most customers would visit a store or showroom to handpick their fittings, many people are now making their purchase choices online. It’s a very different environment from when company founder Ablett Bell set up our first store on Northampton’s high street over 100 years ago!

“80 per cent of our orders are now processed using palletised shipping methods, so the role of the Pall-Ex network and Trucklink in helping to continue growing the business is crucial. For consumers, knowing where your fittings are and when they will arrive at your door is key. Being able to provide a transparent and reliable delivery service is vital to the success of our business and we look forward to continuing to expand our customer base through the network in years to come.”

Nigel Todd, managing director of Trucklink, comments:

“The service provided by Bell is completely bespoke for every order so it’s important that the consumer journey remains at the highest standards throughout, from the moment of visiting the company website to the shipment arriving at a customer’s front door.

“We are very proud of the progress we have made over the past three years since joining Pall-Ex. The membership of the network has allowed us to increase our service offering to customers, resulting in a number of new business wins and increased turnover in the process.”

Kevin Buchanan, managing director at Pall-Ex, adds:

“The partnership between Bell and Trucklink is a prime example of how retailers, and a wider network of Pall-Ex hauliers can work together to provide a solution that is profitable for both parties and ensure the highest level of customer service is maintained from initial order to pallet delivery.

”Trucklink will continue to work closely with Pall-Ex to support its marketing and business development in a bid to achieve the company’s target of growing its overnight pallet services offering by 15 per cent in 2017.”