Advertisement

32Red revealed as Derby County’s new principal shirt sponsor

New Derby County manager Frank Lampard poses with the 32Red-sponsored 2018/19 home shirt (Pic: Derby Country Football Club)

Derby County is delighted to announce that 32Red will be the club’s new principal shirt sponsor for the 2018/19 campaign.

The 32Red logo will proudly take pride of place on the front of all of Derby’s first-team kits for the forthcoming season, as well as all adult replica shirts.

In addition, this partnership with the Club will provide 32Red, the UK’s multiple award-winning online casino, with a digital platform around Pride Park Stadium to further increase awareness of their brand.

32Red will also be running events and competitions for Rams supporters in the near future – details of which will also be confirmed on dcfc.co.uk.

Ashley Peden, Derby County’s Head of Partnerships, said: “We are delighted and hugely excited by this partnership with 32Red, part of the Kindred Group, and the opportunities it will provide for both parties.

“32Red are current, forward-thinking, and a brand with a proven track record of sponsoring high-profile football clubs and we are thrilled that they will be Derby County’s principal shirt sponsor for the 2018/19 season.

“We look forward to building a strong relationship between our two brands both on and off the field over the forthcoming year and we would like to thank Kindred Group for their support.”

Neil Banbury, General Manager, Kindred Group UK said: “We are extremely proud to partner with Derby County, a traditional and successful club. It has been a pleasure to deal with the club in agreeing our principal club partnership, that will see the 32Red brand on the front of the shirts and the training kit.

“We look forward to building on our successful history in football sponsorship and providing Ram’s fans with the excitement and entertainment that has made 32Red an industry-leader in online casinos. The ambition of the club is evident to see and we wish the club and the fans every success in their push to the Premier League.”

32Red replaces Avon Tyres as the club’s new principal shirt sponsor, after a two-year association that saw Avon Tyres as secondary and principle shirt partners. Derby County Football Club would like to place on record their thanks for their level of support over the past two seasons and confirm that Avon Tyres will retain a brand presence around Pride Park Stadium for the forthcoming season.

Find out more about 32Red here.

Find out more about the Kindred Group here.